Neuron Culture

As to the rest: I'm with Dan Ferber on his points about the skills involved and the critical distance required to do certain kinds of reporting/writing about science.

As to how easy or hard science journalism is: Bora, I can only ask: If good fact-based writing and reporting, especially deep investigative reporting, is "way easier" than journalists think it is -- if it's easy and something any smart person with a bit of time can do well -- then why do we see so little really good stuff out there? If it were easy, wouldn't we be just choking on it? If it were easy, why would we find the exceptional work -- the work of a Zimmer, a Skloot, a Yong -- exceptional? They're exceptions because they're good, and because doing good work is hard, and it requires unusual accumulations of skills and experience.

If it were easy -- and I suspect not even Carl Zimmer finds this work "easy," though it seems to come easier to him than to most, the prolific soundrel -- then we'd be choking on great science writing. Instead, it's rare enough that when we find it, we celebrate it and pass on the links as something especially worth attending.

We need to get past this turf battle and look to the question of how to create the most robust, richest media landscape we can. Neither Ferber nor I are arguing that bloggers and PIOs and scientists-who-write should go home and let the big boys and girls take care of this science communication thing. We both welcome today's richer, more diverse, more lively media landscape. And I think I can speak for Dan too if I say we're quite aware -- intensely aware -- that certain institutional structures of the MSM press work against quality science journalism of every ilk, discouraging both accurate, unhyped reporting of findings, and deeper investigations into science's institutional and cultural foibles, follies, and frauds.

But I also feel strongly -- "All I'm saying," as they say -- that as the media landscape changes, it's important to create some sort of structure that provides funding and other support (legal protection, perhaps, or funding for same) for certain difficult, time-, skill-, and resource-intensive kinds stories. And to do that, we need to recognize that some stories require a skillset that is most commonly though not exclusively) found among reporters/journalists/writers who've learned how to dig in places where others won't or can't dig, either because the digging is too dangerous (as is oft the case with would-be whistleblowers) or because only a few have the tools to pry the rocks apart.

It's not a matter of deifying MSM journos. It's a matter of providing the money required to fund such work, no matter who has the skills to do it.